The Science Behind Why Our Brain Crave Infographics

The Science Behind Why Our Brain Crave Infographics


Did you know that 70 percent of all our sensory receptors are in our eyes? Or that it takes only 150 milliseconds to process a symbol and 100 milliseconds to attach a means to it?

Our memories are ‘visually wired,’ because our brains have a high capacity for storing visuals in our long-term memory. However, text enters our working memory, which is limited. Readers crave visual breaks from the overload of text-based information that floods our daily browsing and work-related activities.

The infographic below was designed by NeoMam Studios. They are studied that why graphics are so appealing, how people process visual information and how visuals affect the way we read. Go ahead here to view an interactive version of 13 reasons why our brains crave infographics.

13-reasons-why-your-brain-craves-infographics