The scope of digital marketing and spreading awareness about business, brands, products, and services is Video Marketing. The past few years have seen tremendous growth in the video marketing field. According to a study, 63% of organizations and businesses use video marketing, out of which several have reported higher conversions, better sales, and an upscaled ROI.<\/p>\n
82<\/a>% of companies consider video marketing to be a substantial area of their strategy. The video is moving fast and has reached new heights, driven by 83% of companies that believe that video marketing provides excellent ROI. The advertising sector and scope of Video marketing have had a significant impact on customers’ purchasing decisions. Well-planned marketing campaigns don’t have to be expensive and you can comfortably include video marketing and advertising in your digital marketing strategies.<\/p>\n Read More:<\/strong> Proven Ways to Turn Your YouTube Channel into a Profitable Tool in Digital Marketing<\/a><\/p>\n Are you still doubting the potential of video marketing? Here are 5 reasons why you should start using video marketing today:<\/p>\n The first important thing to understand is the key objective of doing your business. The end goal is to earn profits and enhance the ROI. This can come from increased sales, which are further motivated by the increase in customers. Video marketing is rightly placed in a strategy that ensures maximum conversion of leads into sales and eventually to a higher ROI. There is serious money to make from the video.<\/p>\n Make sure the content is strong, your research is profound, ad your videos are unique, creative, and entertaining. Users are often reluctant to use videos that do not clearly describe a product or service.<\/p>\n Read More:<\/strong> 8 Strategies to Increase Landing Page Conversions<\/a><\/p>\n Your target audience needs to trust you and the concept of video marketing is based on trust, faith, credibility, and creating and maintaining long-term relationships. Don\u2019t indulge in sales or business-oriented videos. Give what your audience wants. Stop selling and curate videos that your audience will love to watch. It is imperative to create a sense of inters, trust, credibility, and belief in your existing customers and leads.<\/p>\n If you want your audience to stay on your site for a longer time, just use video. Google has taken over YouTube, and the influence of video on search engine rankings has increased significantly. If your website has SEO enriched and good content for your videos, people will stay longer and this will eventually enhance your credibility and audience’s faith in your business. Even the search engines will shoot your rankings because of its good content. If you post or share a video on your website, there is more chance that it may appear on the first page of Google. Search engines consider video to be high-quality material, so pages containing video content tend to be ranked high. Video also helps improve rankings by reducing bounce rates and increasing session time. Watching compelling and impactful videos will increase the chances of your audience staying on your site. A good user experience is a ranking factor that influences your position on the results page.<\/p>\n There are a few SEO-enriched video promotion tactics you need to use to spread the word about your brand and business:<\/p>\nReasons to add video marketing to your strategy<\/strong><\/h2>\n
1. Video improves conversions, sales, and return on investment<\/strong><\/h3>\n
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2. Videos enhance customer loyalty and builds trust<\/strong><\/h3>\n
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3. Google loves video and Video Marketing can improve your search engine rankings<\/strong><\/h3>\n
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