In growing your Instagram business community, there are a few essential strategies to help make the journey smooth. Having a detailed, relatable, and revenue-generating business profile tops the need-to-do list of things, but it wouldn’t have any bearing without a strong follower base. Most followers eventually turn to customers; therefore, the need to get as many followers as possible.
To have an Instagram business account that converts, your brand needs to be deliberate about how it’s perceived. Since your business profile is the first stop of every potential customer, you should pay much attention to it. You can go here to increase your follower count and boost your chances of attracting potential buyers. In the meantime, let’s show you how to convert visitors to a potential buyer.
Write a Killer Bio of Your Brand
Instagram is an online community that offers viewers and buyers numerous options of where to get their product or service. Every one out of ten times, a visitor has previewed several brands on IG before landing on your page. Your bio needs first to give a preview of the product or services you offer to your target audience. Make the bio as informative and descriptive of your services.
In reality, three-lengths of a second is all the time that’s needed to either win a prospective customer or lose them. During this time, the majority of visitors on Instagram skim through a brand’s bio to see if it fits what they’re looking for. Secondly, for your bio to land you the best first impression, make it appealing to your target audience. Anyone looking for a sports kit vendor on IG wants a bio that highlights sporting gear.
Lastly, make sure it is search engine optimized. Most small businesses are often ignorant of the importance of this technique in landing traffic to their profile. When potential buyers use the Instagram search tool, they input certain keywords within a niche. For example, “caramel skincare products”. The Instagram algorithm then displays a list of business profiles that have included those keywords in their bio. Always include keywords in your bio to increase traffic.
Include a Link on Your Profile
The use of a link on your brand’s IG profile helps you redirect traffic to your website. Viewers or potential buyers might need further information on your services or validation of your brand. The link on your Instagram profile to your website helps direct them appropriately. As a small business, you most likely do not have plans for a website anytime soon. How then does the use of a link on your bio help to grow your brand?
You could include links to other social media platforms of your business. Most social media platforms allow connectivity between each other for easy synchronization of data. Brands can now upload pictures, videos, or images of their service on one, and it would appear on multiple platforms. With your Facebook and LinkedIn links on your Instagram profile, customers can validate your services and read clients’ feedback.
Links to other instant messaging platforms can also be added to your profile for better communication. Not every Insta shopper loves to leave direct messages on the app. Often, these messages do not get the instant response they sometimes require from the service provider. As a small business without a website, it is wise to leverage the option of sharing links to your instant messaging accounts on IG.
Include All Sorts of Media
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On Instagram, there are options to post pictures, videos, boomerangs, and more. Use the social media site’s features to come up with creative ideas to share with your growing audience. Have fun with it, too. You can share all kinds of interesting visuals on Instagram. Post long videos, short videos, TikToks, Boomerangs, Polls, and more. Don’t just use the post feature; use the Instagram Story feature, too. And if you’re feeling particularly excited and risky, log on to an Instagram Live video. Your followers can watch you Live, as well as those who don’t follow you. This is advantageous because it’s much more personable than everyday posts. People can see the face behind the business, which will make them want to follow and buy products.
Creating all sorts of media can require lots of different pieces of equipment, skilled employees and photographers, and most importantly, a strategic marketing team. There’s no point in having many channels and posts if no one is seeing them. It can be worth investing in a part-time manager or financial officer who can oversee the project. Since fractional CFOs offer multiple benefits to a growing business because they don’t require full-time pay, this could be a great way to enhance your profile and increase visibility on a variety of media.
Many people fall prey to the simplicity of IG without considering their options. The social media site is a photo-sharing site, and so much more. Grow your business by being creative and fun on Instagram.
Use Recognizable Display Image of Your Brand
In most cases, it is advisable to use a logo of your brand or business to earn some trust from first-time visitors to your page. Using a recognizable image of your brand helps your Instagram community identify your landmark on any product. For personal IG accounts, the use of a profile picture is allowed. However, for a business profile, avoid using headships of yourself, except if the brand is about lifestyle or solely revolves around your personal.
Instead, use logos, logo marks, or mascots but never personal headshots for your business or brand. You’d have to communicate your business’s niche and values to a logo designer to get a logo that relates your services. If created well, your logo gives your customers a lasting first impression of your product or services. When growing your Instagram community as a small business, invest in quality logo design. This helps potential customers perceive quality in your product or service delivery.
Avoid using blurry images for your brand’s Instagram display picture. When visitors get to your profile and notice a poor quality image, they are almost convinced about your services. In a nutshell, having logos or logos marks works best to help describe your brand’s visual illustration. The logo includes the icon and written text, sometimes in the former of your brand name. At the same time, logomark is just the icon without the text; whichever you decide to use works just fine.
Building and maintaining an IG community for your business takes more than young entrepreneurs know these days. To get the results you’re looking for utilizing Instagram, you need to work the extra mile on running the page. Working on your profile, as stated earlier, is vital to how your page attracts and retains viewers. A great IG business profile helps give your business the best first impression to first-time guests.
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Post Pictures Often and on a Schedule
When people follow businesses on Instagram, they want to see posts from them regularly. They don’t want to wait around for a month to see more posts from the account they chose to follow. This is a sure-fire way to lose the small audience you already have — post weekly and possibly even daily. A quick picture of the business should work or something related to current events. During election season, post a picture in the store with the caption “VOTE!” During the holiday season, adorn your products in a Santa hat. IG has an amazing feature that lets people schedule their posts ahead of time. Then they don’t have to stress about posting all the time because they already set it up. You would only have to log on to your account to schedule future posts and interact with other Instagram users and accounts.
Overall, people want to see what you have to share. And accounts who haven’t found your business yet want to have the chance to scroll through multiple posts and see what you’re about. You don’t have to spend hours each day posting and commenting on IG, but it’s nice to let your followers (and future followers) know that you care and have the stuff to share with them.
Engage with the Instagram Community
Being active on Instagram is not limited to posting photos and videos on your page; you should communicate and talk to other people on IG, too. Commenting on pictures and videos will lead the users to your page. Businesses can interact with other businesses to draw more people to their profile. You can also interact with followers on your page and on theirs.
Anyone great way to be more engaged online is by collaborating with others. Tagging other brands and models in photos will draw their audience to your page. The first step to growing a business is to get more views and likes. These same people will likely click on your link, scroll through your posts, and share your page with other like-minded people.
Additionally, there are many ways to get more comments and likes on a post. This comes in the form of giveaways and events. A business page can get more attention by suggesting followers comment, like, and tag a post to win a prize. They can gain lots of traction just by giving away a $20 gift card to the winner or some merchandise from the business.
Finally, small businesses can use small influencers to promote their products. People trust the opinions of their friends. Lesser-known influencers with a couple of thousand followers will likely promote products for a discount at the store or free merchandise. Engage with these influencers and get to know them. They’ll feel happy to be considered an influencer. They’ll likely promote your product if they feel there is a connection and if they like what you’re selling. You can even reach into your own follower pool to find someone to promote stuff. Consider making a post looking for influencers, too. This will draw in more followers, and those who aren’t chosen may still buy the product.
Find Local Friends by Including Your Location
If you have an in-person business, it’s worthwhile to post your location on Instagram. Include a location tag when you post pictures so people nearby can see your business. This will really help increase sales online and at your business’s location. This will also draw in people from out of town. They might make a pit stop on their journey specifically to check out your business.
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Conclusion
Applying these tips to your Instagram profile guarantees that potential buyers take your brand more seriously than they used to. Using a recognizable image of your brand helps your customer put a face to your product or services. On the other hand, your bio highlights the services you provide and what your customers stand to benefit from the partnership. Linking your profile to your business helps turn followers into actual paying customers and gives them space to instant message you. Using all sorts of media will help your page be more creative and stand out. Having a logo on your page will help followers and Instagram landmark your page. Posting pictures regularly will keep your current followers and draw in a larger following. Then engaging with the following will further grow your customer base. Finally, marking your location will help your business can customers online and in-person. Use these tips to improve your business profile today!
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