Ever heard the saying that a picture is worth a thousand words? Well, riddle me this: if just a picture is worth a thousand words, then just how many words is a video worth?
More and more, video is becoming the preferred way for people to consume content on the Internet. As Internet access and connectivity improve for all, gone is the previous blocker of too-slow Internet that necessitate long buffering periods. Nowadays, chances are that your website visitors have plenty of access to high-speed internet.
But somehow, despite the benefits of video in web design, video seems to yet be an underutilized content strategy in the eCommerce world. We’re here to change that. In this article, we’ll explain three crucial benefits of video in web design that you need to be aware of so that you can have a good reason to start utilizing video in your website strategy.
1. Engage Visitors
The #1 thing that video will do for your website is engaging visitors. Folks are tired of merely reading boring, technical product specifications. They’ve already seen pictures of your product. They’re ready for something new. Something that will captivate their attention.
You guessed it: that something is video.
However, this does come with a caveat. People enjoy looking at high-quality videos. If your video has low production value, chances are that it will just hurt your brand rather than help it.
Poor video quality will reduce your credibility and demonstrate a lack of professionalism to your target audience.
Thus, if you’re going to leverage video marketing, first ensure that you have both the budget for premium video software and talent to commit to making a good video. Otherwise, you’ll just hurt your brand.
2. Demonstrate Product Usage
One of the biggest inhibitions that people have that stops them from shopping online is a lack of an ability to see how the product works. At an in-person store, people can pick up the product, touch it, feel it, and assess if it will work.
They can’t do that online. However, with video, they’ll be able to at least see product demonstrations that will set their mind at ease as to whether or not the product will suit their needs. Use software like Adobe Spark, a great Video Joiner to string together these tutorial videos to demonstrate a whole line of your products.
3. Improve Brand Personality
Last but not least, remember that chances are very few of your competitors are incorporating video in their eCommerce shops. You can set your brand head and shoulders above the competition by injecting a little personality with fun videos.
This will no doubt help you to win more customers as more and more people decide to go with the brand that chooses to invest more money in their brand presence and website interface.
Leverage These Benefits of Video in Web Design
There you have it — the benefits of video in web design are absolutely undeniable. Now that you know what they are, you have no excuse to not use video in your eCommerce store!
For more business advice, be sure to check out the rest of the articles on the website!
