Nowadays, advertising on Instagram is an important topic. Several people are interested in Instagram for the promotion of their online business. Instagram has over 1 billion active users; therefore, you will have many opportunities to earn new clients.
If you do not know how to use Instagram for advertisement, here are some tips for your assistance. Fortunately, Instagram advertising with Impressive Digital will prove beneficial.
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Why Instagram Advertisement?
Instagram is visually driven and designed around the requirements of the audience. It is great to grab the attention of the target market with a short and impressive message. Remember, e-commerce and Instagram work together. Several online shops depend on top-rated product images to increase their conversion rate.
You can repurpose these images and advertise them on Instagram. Indeed, Instagram advertising allows you to control where to post ads and who could see them. As compared to paid partnerships, you can use your account to publish ads. It is significant to decide your budget for ads.
Cost of Instagram Ads
For every business, it is an important question. It will be good to have a cost estimate before taking a leap. The cost of ads may vary, such as $1.28 CPC (cost per click) and $8.82 CPM (cost per one thousand impressions). Remember, average COM and CPC might be different according to the objectives of the campaign.
For every business, CPC can be different on Instagram. It may depend on your product, ads and industry. Moreover, it can be expensive to acquire customers in various business sectors. You can use different types of Instagram ads. See available options:
Video Ads
Videos on Instagram maybe 60 seconds long with a landscape or square footage shot. In this way, you will get sufficient leeway to promote your brand and introduce your business. Undoubtedly, it is a better opportunity over the 15-second limit.
Remember, collection ads are similar to video ads. These appear on the feed of users. Though, you can create them with different still images and play them similar to a slideshow. Feel free to add text and audio to collection ads.
Photo and Carousel Ads
Carousel ads may include 2 to 10 videos and images. People can swipe to see all of them. Remember, photos are always important for Instagram promotions. A photo may contain one image in different formats. Fortunately, photos can be your visual assets.
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Stories Ads
Stories on Instagram work like Snapchat. Businesses can use stories to share visual content. Feel free to use images and videos for Insta Stories. Undoubtedly, stories are always famous for persuading your target audience.
Create a Business Account
Before designing a marketing plan for Instagram, it is essential to create a business account. You can switch your personal profile to a business account. A business profile is always beneficial to increase engagement of potential and loyal customers.
Fortunately, free Instagram marketing tools are available to view statistics, such as engagement data and impressions. Moreover, you can get a demographics breakdown of followers, such as location, gender, age and active hours. With the help of demographics, you can create a personalized marketing strategy.
