Quality product photos are critical for every online store. Images play an important role in the purchase journey. A customer can imagine the quality of the product only through the images they see and thus, it is necessary to invest in a quality lens for product photography. The best product images should engage, convert, and boost the lifetime value of your customers.
For editing the images further, there are automated softwares like product configurator for WordPress which have made life really easy for the online retailers. It assists the buyer and makes the images interactive which can have a direct impact on the buying decision. In addition to testifying the quality of your products, quality product images help to bring transparency and trust into your e-commerce store.
For the best output, you need the best lense. Some of the famous professionals’ choice of lenses for product photography include:
Nikon AF FX NIKKOR 85mm f/1.8G Fixed Lens
Product photography involves a lot of close up photography, and the FX NIKKOR 85mm with an f/1.8G fixed lens is built for capturing excellent still images and amazing HD videos. The lens was built for Nikon’s FX-format DSLR cameras. The lens internal focusing device remains the same during the AutoFocus operation enabling the photographer to focus on the close-up images. The lens optical device barrel is a medium telephoto portrait with one of the best lengths for product photography. It is also perfect for low light product photography thanks to its fast f/1.8 aperture that captures brilliantly sharp photos in places with low lighting. The autofocusing is also highly accurate and quiet. You can also easily and seamlessly switch from autofocus to manual focusing with no lag time.
Canon EF 50mm f/1.4 USM
The Canon EF 50mm f/1.4 is a highly flexible lens built to meet the photography needs of beginners and professionals alike. Its ability to give the desired output and aperture without compromising on flexibility allows photographers to be creative with their shots. The available aperture levels allow beginners to experiment with their photography skills while using a prime lens. The F/1.4 aperture makes the lens ideal for portraits in both well lit and low light settings. Its super spectra coating ensures accurate color balance and enhanced contrast. It also allows photographers to capture images with blurred background allowing subjects to standout.
Tokina 100mm f/2.8 AT-X M100 AF Pro D Macro
For most beginners, the Tokina 100mm Pro D Macro is the perfect close-up shooting lens thanks to its amazing ability and budget affordability aspect. Despite being relatively cheaper than most macro lenses, the Tokina AT-X M100 lens offers similar specs with other macro lenses. It offers fixed focal length, minimum focusing distance, maximum aperture, and diaphragm blades while being lighter and more compact. The key features of Tokina AT-X M100 AF Pro D Macro include 100mm fixed focal length, full-frame macro prime lens, autofocusing, 12mm minimum focusing distance, 9 Diaphragm blades, and 55mm Filter Thread Size.
Sigma 180mm F2.8 EX APO DG HSM OS Macro
With a magnification ratio of 1:1 and focal length of 180mm, the Sigma EX APO DG HSM OS Macro has become a professionals’ favorite lens for still photography. The lens is compatible with the Canon EF mount cameras for full frame and APS-C DSLR’s use. It also comes with a super multi-layer coating that helps to minimize and eliminate ghosting and flare for sharp contrasted images. Furthermore, a total sum of three FLD glass elements corrects color aberrations while the floating inner focusing system diminishes the field curvature and distortion. The lens also comes with an integrated optical stabilizer system allowing photographers to take crisp images without a tripod at slower shutter speeds of up to 4 stops. Autofocusing is also fast and accurate, which makes the lens ideal for merchandise and food photography.
Images are needed not just for selling but marketing your products too, a high quality retractable banner will tend to get you more attention compared to a non-attractive, text heavy one. When choosing the best lens for photography, you should consider the ability to capture quality images in low light settings. A lens with an optical stabilizer is also preferred for product photography as it makes it possible to capture quality images in areas that are impossible to use a tripod.