When you think about popular brands like GE, Apple, Microsoft, Disney and other, we will definitely say that you conjured up images for each in your mind’s eye in a second. A logo is the most important factor of a brand that should appeal to your target audience.

Logo is the face of your company that deliverers of the all-important lasting impression and crucial visual representations of your business, which determines how people feel about that particular company.

Upcoming questions can arise in your mind during the research and design phase. Does it appear or disappear? Does it attract them or repel them? Does it distinctly identify brand or confuse it with competitors? What sort of ingredients need to cook up a delicious and irresistible logo?

Check out the infographic below from CompanyFolders that provides for a complete list of specific tips and actionable ideas to help you design the best logo possible for your brand.