As a marketer, you know that the best digital marketing strategy is one that takes advantage of the multiple channels available. With the way marketing practices have evolved over the years, you can no longer rely on just one channel to engage with your customers.
From social media to paid advertising to email marketing, the rapid advancement of
technology has provided marketers around the world with a wide variety of digital marketing channels they can use to build their brand.
However, not all digital marketing channels are created equal. Some—like email marketing—are more effective at reaching audiences, increasing brand awareness, boosting revenue than others. Let’s examine the facts to see exactly how.
Email marketing vs. social media
Today, there are approximately 3.8 billion email users across the globe. This already accounts for about half the world’s population, but numbers are still expected to increase by an average of 3% per year until 2021. Social media, on the other hand, has a much smaller worldwide user base at 2.34 billion.
People also favor email marketing over social media for communicating with companies online. 73% of millennials say they prefer email for business communications, while only 30% of millennials say they engage with brands on social media.
Judging by these numbers, it’s plain to see that people use email a lot more than they use social media.
Email marketing vs. paid advertising
In terms of ROI, email marketing is definitely king. Marketers earn a revenue of $44 for every $1 dollar they spend on email marketing. That’s a 4,400% ROI. Meanwhile, marketers only get $2 for every $1 they spend on paid advertising, for an ROI of 200%.
Email marketing also beats paid advertising when it comes to overall engagement. The average click-through rate for emails across all industries is more than 3.2%. To compare, the average CTR for Google Ads across all industries is only 3.17% (search network).
70% of consumers also like learning about products through email marketing content rather than through an ad. Furthermore, 64% of people say they find ads annoying and intrusive.
The data makes it clear. If you want to improve your engagement with customers, develop better awareness for your brand, and ultimately increase your revenues, then email marketing should be at the very top of your list of priorities.
Check out this detailed infographic to know more about why you should seriously consider email marketing.