Do you Know Helvetica has been used on some of the biggest brands in the world, such as Target, 3M, Verizon, Kawasaki, Jeep, Tupperware, Panasonic, and Apple?
What is it that makes this font and others so alluring?
Unless if you’re not a designer in some capacity, the font choice on reading materials is overlooked or completely ignored. However, there may be something that still triggers in the subconscious that helps you recognize a good font.
In a MIT study that subjects were found to be in a better mood after reading something with “good” typography. It also saw improved performance in certain cognitive tasks after reading the “good” typography instead of the bad.
Nowadays, there are more than 33,000 fonts available on sites like MyFonts.com With so many choices, and so much at stake, how do you know which to choose? And also, when choosing a font, do you know what message it might be conveying to your readers?
Check out the infographic below, GetVoip created this infographic from their research, which looked at some of the most popular fonts of the day. It also provided some feedback on what message you might be sending with that font choice or style.