If you own a law firm, you probably want to utilize SEO for it. If you have not hired someone to handle SEO for your law firm’s website yet, you should do that without delay. Of course, as a law firm, you have more than likely looked at other methods at ensuring your firm gets noticed, from hiring a legal PR agency to putting together marketing campaigns. However, SEO is the main focus today.
SEO is a modern tactic that can get you a lot of attention that you’ll surely want. You must make sure you get the correct person or entity that knows all about it and can help you get your website to where it will attract the most attention from potential clients.
We will talk about SEO for personal injury lawyers in the following article. This is one law area that can do very well with search engine optimization.
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What Precisely is SEO?
SEO, or search engine optimization, involves modifying a website so that it ranks at the top of the SERPs. Almost everyone uses a search engine such as Google when they hunt for a law firm to represent them. They might type in a keyword phrase like “the best personal injury attorney near me” or “the best personal injury lawyer in Cleveland.”
You want your site to come up when someone types in that sort of phrase. SEO is what allows you to get your website to the top of Google so that someone will click on it.
If your site does not pop up on the first page of Google results, you likely won’t get that client. Few computer users go to the second page of Google results, so you need to show up on page one before the fold. The fold means on the page before you start scrolling down.
Increase Traffic
Increasing traffic is possibly the most crucial reason why personal injury law firms need SEO. We talked about how you need to get more people looking at your website and the services that you offer.
Whether you’re looking to bring in more clients or focus your time on higher-value cases, scorpion law firm marketing strategy has two decades of helping law firms reach their unique goals that makes it easy to build cost-effective online ad campaigns, gain more positive reviews, create valuable website content, and more.
More volume equals more clients. It’s just that simple. If you don’t get as many people looking at your site, you can’t convince them to contact you through the content you feature there.
Getting them to your site is the first vital step toward a conversion. A conversion, in this case, means them contacting you and wanting to hire you as their lawyer. A little SEO tinkering to make your site more attractive can go a long way.
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Better Brand Awareness
Increased brand awareness is another critical SEO benefit. When someone discovers you through search engine pages, it has the same effect that advertising would.
You can attract someone through an ad, like a radio spot, a TV commercial, or a social media ad. They will hear your name and about some of the services you offer. Then, they might type your law firm’s name into the search engine because they already have you in mind.
Just as often, though, you’ll have someone who doesn’t know about law firms in their area. Instead, they type one of the generic law firm terms into the search engine that we mentioned before.
That’s when you need to present yourself to them as an obvious choice in your geographic region. You can use SEO to promote online brand awareness, that can sometimes result in a new client for you.
Expand Your Customer Base
SEO can help you expand your customer base as well. Sometimes, you might have someone who visits your site, but they don’t convert. Maybe they get there and decide to read your blog or learn about you through the “about us” section.
A moment might come in the future when this person needs legal help, and now, they already know about you. You’ve laid the groundwork so they can become a customer. When they need the legal help you can provide, they’ll know to come back and contact you.
Read More: 8 Strategies to Increase Landing Page Conversions
A Clear Path to Lead Conversion
Conversion should always drive your SEO jobs when you hire someone to improve your site. You want them to eliminate any extraneous content that harms the conversion path instead of helping it.
You want a clear conversion path that leads to one outcome: this person contacting you and asking you to represent them in their personal injury case. You must attract their attention in any way that you can and present yourself as the most attractive candidate.
You might do that by adding visual elements like pictures and videos. That’s crucial SEO. You might present a new site visitor with a contact form to try and get their information, even if they’re on the fence about hiring you.
If someone won’t sign up for your email marketing list, you might offer them a complimentary eBook if they hand over their email address. You may have them take a quiz or engage with a case study. Anything you can do to get that contact information is fair game.
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How to Start with Law Firm SEO
If you’re ready to start using SEO to help your personal injury firm, you’ll need to find the right individual or entity to do that. You can hire someone to work for your firm full-time if you feel like you have enough work for them. If you have a large site that always needs updating, it’s not a bad idea.
However, you might also hire a freelancer who can do some SEO work for you from time to time if you don’t have a permanent spot on the team for them. You can also hire a firm that can work for you infrequently whenever you need some optimization help.
The person or entity you hire can use the latest SEO tools to look at your site and audit it. They can find any problems with the site and fix them. They can show you using analytics how people interact with your site, and they should do all they can to make conversion the most likely outcome when someone visits.
You’ll soon find that with SEO improving your site, your personal injury firm will see more clients and generate more revenue each quarter.
