Everybody knows the power of video marketing these days. It is an indispensable form of marketing that can quickly spread the word about your brand. When used correctly, it can create a lot of buzz around your company.
An overlooked area within video marketing is hosting a webinar. A webinar is just a virtual seminar that helps to explain a brand or product in a way that encourages audience engagement. When done correctly, it is a very powerful lead generator that can supercharge your email list or increase conversions.
In this article, we will go over some of the best ways to use a webinar for maximum effect.
Read More: The 20 Best Free Fonts of 2013
1. Promotion
A webinar can only be successful if you have enough people signed up for it. This means that you have to get the word out there to get people to sign up. Since video marketing is so effective, one of the best ways to increase advanced sign-ups is to use it on social media.
Hire a professional video marketing company like Zipinmedia to produce a short clip that can be used on your social media to get people excited to sign up. Create a buzz with the right message and in the right video format that will get people to stop scrolling and watch the video.
Paid ads are also a very effective way to promote. Use the same video to create sponsored posts and target the people on social media that are looking for the type of service or product you are offering. They work well because you can make sure that they are seen specifically by those who are actively searching for what you offer as opposed to those just passing time on social media.
Once you have the posts or ads in place, it is time to send the visitors over to a well-crafted landing page for them to sign up. Make sure it is very clear on what the visitor will get when they sign up and that the call to action is also very clear.
2. Make it engaging
One of the biggest benefits of using a webinar is the high level of audience engagement. However, engagement needs to be encouraged. A dry webinar with lots of text and not much action can end up losing the attention of the viewers very quickly.
Instead, make an effort to engage with the audience. For instance, use a poll that is interactive so the audience can give you some valuable feedback. Ask them to vote on the things that are most important for them with regards to your service or product.
Mix in some challenges for the audience that will get them excited to participate in the webinar and feel like a part of it instead of a simple observer. Continue to use video and even music in the webinar to break up monotonous periods.
Read More: 10 Brilliant Tips on How to Create a Strategic Marketing Plan for Your Business
3. Tell a story
A webinar is a great opportunity to describe what your brand is all about. Make sure to use the webinar to tell a story about what you are and what you hope to accomplish. Include the audience in the story and make it also about them and how your brand will solve their problem.
The key is for this to be an informal storytelling session that resonates with the audience and doesn’t come off as a sales pitch.
4. Clear call to action
As the webinar winds down, there needs to be some direction for what you want the audience to do next. At this point, they should be placed into your funnel so you have access to them throughout the buyer journey.
Whatever the scope of the webinar was, there is a point towards the end which should solidify what it was. For instance, maybe the webinar was to get people to sign up for an email list to receive further offers and hopefully become customers. It is unlikely that you will get people making a purchase at this time but when they are on an email list they can be marketed to when they are ready to purchase.
You may also want to ask people to fill out a form with more of their information so you can not only put them on an email list but also have some metrics to help you craft your next marketing campaign.
The call to action must be very clear so they understand what it is they should be doing next. You never want an audience member to leave the end of the webinar without having done something to bolster your marketing campaign.
