Videos are perfect for marketing as they are impactful and drive more engagement compared to other modes of communication. You can portray a range of things through a single video. You can exhibit what your product does, what problem it solves, and what you stand for in a short, entertaining video. The aim is to instill your brand into the consumers’ minds.
Leveraging videos to boost your growth is an effective and affordable strategy. One that has proven to be successful across social media networks. There is plenty of evidence that supports this claim. This article will explain to you why you should have video in your marketing strategy along with the data to back it:
1. Users prefer videos
It is estimated that more than 80% of consumer traffic on the internet will be video traffic. YouTube is the second largest search engine after Google. People like watching videos, and they are watching more and more as time goes on.
Video posts on Facebook have more than 130% organic reach than other modes of communication. This is the same across all the platforms. Consumers are 64% more likely to buy a product after watching a video on it. Slideshows, too, are essential to a campaign. They showcase your products better than a conventional video. Use a slideshow maker to get started. Don’t know where to make such videos? Visit here and start creating your content videos. There are lots of companies that offers making a high quality marketing videos for business, and Morrisey Video Production is one of them.
What these facts clearly point out is that consumers like watching videos and are more likely to share them rather than texts and images. Therefore, utilize video to maximize your brand potential.
2. Video improves SEO
According to a study done by Hubstar, a video on your landing page increases conversion rates by 80%. Not only that, Google is more likely to show your website on a search if you have videos on your website. Have a good title for the video, include annotations, and include translations. Google’s algorithm reads the keywords included in the video. As such, videos with cleverly chosen keywords can give you an incredible SEO advantage.
Most users say that they visit a brand’s website after watching their marketing video on social media. Videos increase traffic to your website. Traffic and click-through rates are an essential factor for Google’s algorithm when it ranks websites. Increase your website ranking by leveraging videos.
3. Convert engagements into sales
Videos will create engagement for your website and social media pages and help you in converting engagements into sales. Through videos, explain to the users how your product helps them. Show them how to use your products through an interesting, humorous video showcasing your brand’s primary objective.
Most users want to visit a brand’s website after seeing an intriguing and compelling marketing video. With professional-looking well-made marketing videos on your landing page, there is a higher chance of users buying your products. Lastly, marketing is not a battle, it is a war. When you’ve created interest for your brand, follow it up by targeted ads to convert those engagements into sales.
For maximum appeal, keep your videos to 90 seconds. They should be fast-paced and include all the relevant information. Have your narrator say the relevant keywords for SEO. Use translations and annotations for inclusivity. Finally, the most important factor is to keep it light and humorous to exhibit your human side.
4. Videos have more impact
People find videos captivating. They feel real. In other forms of communication, there is a gap between the users and the brand. Videos act as a bridge connecting users and invoke in them the most fundamental emotions there are. You can make your users laugh, cry, curious, etc. This makes them interested in your brand.
People process visual information thousands of times faster than they do other forms of communication. Users are more likely to remember an intriguing video rather than a garden variety brand post. Human beings are imaginative creators. When you show them videos, it appeals to them more since they can be in your videos and see what you want them to see.
5. Do more with less
Short videos are in vogue now. Instagram Reels and TikToks are watched billions of times every day. These short nuggets of entertainment have enormous potential. You can convey a lot within 10 or 20 seconds. Not only that, you can create an infotainment video explaining things in a fun way. People are far more likely to share infotainment videos since they seem useful and, at the same time, entertaining. This will have more impact.
Apart from Reels and TikTok, most videos on social media platforms are short. Users prefer short videos and decide in the first 10 seconds whether they want to watch it or not. Create invitation videos to drive people to your website. An invitation maker like InVideo lets you create a fantastic one in no time. Do more with less by including videos in your marketing campaign.
6. Some facts to drive the point home
There are some important facts you should know about video and video marketing.
- About 80% of users recall a marketing video that they have seen in the past 30 days. This is much higher than other methods of marketing.
- More than 85% of brands have already included videos in their marketing campaign.
- People spend 2.6x more time on pages with videos than pages without them.
- Social media videos have an average of 48% more views than text or image posts.
Videos are affordable, effective, and efficient. With more people taking to video content, a brand must include it in their marketing campaign. Showcase your brand with panache. Let users see your zeal and how useful your product is. Intrigue them with funny and weird videos. Strategically make and include videos in your marketing campaign. Most brands are already in the game, and it is time you jump in too.
Photo by Brooke Lark on Unsplash
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