Did you know that hashtags are a great way to increase your overall social media traffic? On Twitter, tweets with hashtags generate two times more engagement (clicks, retweets, replies and favorites) than tweets without them. But did you know that one to two hastags is optimal. If you use more than two or so per post, it can actually have a negative impact on engagement.
Instagram is another hotspot for hashtags, but works with different than tweets – where numerous hashtags you use – the greater the impact. Eleven or more hashtags per post on the photo-sharing get highest interactions.
On Google+, you don’t even have to add hashtags to your posts. The search engine giant Google’s social network Google+ provides hastags automatically based on their content, but you can edit them and add your own better target audience.
On Facebook, where hashtags yielded sluggish engagement at first, posts with hastags have .80 percent median viral reach per fan and posts without hastags has 1.30 percent viral reach per fan, according to KISSMetrics co-founder Neil Patel.
Check the infographic below that will teach you how to leverage them on each popular social network, which comes courtesy of Quick Sprout.
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