Ecommerce is big business for small businesses. In the UK alone, the ecommerce market is worth a staggering 693 billion pounds. If you are selling things online, you’ll need a good website. WordPress is one of the most popular Content Management Systems for ecommerce businesses. Content Management Systems are essentially the web building, hosting, and management hubs that form the basis of your website. Here is why you should use WordPress for your ecommerce site.
Ease of Management
Some of the most frustrating parts of running a website can be maintaining it, expanding it, and changing its design. If you are not particularly computer savvy, it can all seem extremely daunting. WordPress sites allow you to edit and maintain your site without typing a single line of code. WordPress has an easy to edit modular build and a simple visual editor that allows you to make changes within predetermined parameters. Of course, a web developer that specializes is WordPress will be able to make more drastic changes that a layperson with no knowledge of code.
Bespoke or Template?
WordPress enables the use of templates and themes to build websites. These templates are a quick, cheap, and easy way of getting your website up and running from scratch. There are all sorts of ecommerce themes out there created by WordPress and a large community of 3rd party developers. The top themes are extremely popular. The only problem with this system is that the best templates get used time and time again: creating websites that are extremely similar. If you have a slightly larger budget, commission a fully bespoke site based on the WordPress platform.
A WordPress development agency can help create a bespoke ecommerce site that is easy to manage and expand. A bespoke site is sure to stand out from the crowd and having some experienced developers on hand will help you make web savvy decisions about how you want your ecommerce site to look.
Play to The Algorithmic Tune
Search Engine Optimization is absolutely essential for modern web-based retail businesses. A well optimized site will appear higher up the page when potential customers make a search engine inquiry. WordPress makes it easy to optimize your website for search engines. By allowing you to categorize and tag your posts, the platform is essentially allowing you to include keywords without having to wedge them into your content. Keywords are essential to Search Engine Optimization. They are the words people might search for if they are looking for a website. You’ll need to research which keywords your potential customers might typically use if they were trying to find your product.
Lots of Plugins
The huge community of 3rd party developers working on plugins is one of the best things about WordPress. WordPress is open source, meaning that its building blocks of code are fully accessible by developers.
There are almost 60,000 WordPress compatible plugins. These plugins can help with SEO, security, customer experience and payment processes. The possibilities are endless!