Business-to-business (B2B) marketers use an average of thirteen content marketing tactics, including blogs, videos, illustrations or photos, white papers, online presentations and infographics. Blogs are used by 80% for content marketing; videos are 76%, and illustrations are 69 percent.
Business-to-consumer (B2C) marketers use an average of eleven content marketing tactics includes illustrations or photos, videos, blogs and infographics. However, B2C marketers are only used by 67% blogs for content marketing.
These statistics prove that content marketing has created an enormous difference in the advancement and development of businesses in the industry.
“Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
The infographic below from DCI, which provides details of the aspects to consider while creating quality content, ideas on building content, and tips on how to make the best of the content generated.