A Boat Reservation System is a software that helps marinas manage customers’ flow during busy periods, reserving parking spaces for their boats and keeping track of customer information. Having one of these systems in place will help your marina run more smoothly, saving you time and money while improving your guests’ overall experience.
The best way to find out how it can benefit your company is by reading this detailed guide on boat reservation systems.
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What is a Boat Reservation System?
Boat reservation systems are computer programs or web-based tools used to reserve slips/spaces at commercial marinas, typically for recreational boaters who don’t want to wake up early before their trip to go down to their marina and see if there are any available spaces left.
These systems allow the marina to keep track of their boat slips/spaces, letting customers choose which slip they want and put it on hold for them before they even leave home.
When they finally come to pick up their reserved space or slip, all they have to do is scan a QR code using the Boat Reservation System’s mobile app (or present an electronic card with their reservation).
What is its Purpose?
Boat Reservation Systems aims to increase the availability of boating options by managing customer demand through reservation management. By minimizing the waiting time for potential customers who want to make a reservation, your business will deliver a better customer experience and increase sales.
Benefits of a Boat Reservation System
The main benefits of Boat Reservation Systems are:
More available parking for your boats: You will be able to allocate spaces for customers who turn up in person instead of having them wait around, which is bad for business and can lead to frustration among guests. This will give you more time to attend to their needs while increasing revenue.
A convenient way to reserve your boat: Instead of having to go down early in the morning or sending someone else down on your behalf, potential customers can reserve their boating slots from wherever they are at any time of the day with just one click.
Live status updates: The system automatically provides real-time information about the status of your boat reservations, letting you know if there are any spaces available or not. This is useful for making last-minute bookings.
24/7 boater access: Customers can set up an account on the Boat Reservation System to view their current reservation queue and also check if their preferred vessel is available before they even leave home. There is no need to talk to anyone over the phone or visit the marina personally.
Customer access via mobile app: Your customers will conveniently manage their existing boat reservations and make new ones using your business’ smartphone application which can be easily downloaded from either Apple’s App Store or Google Play. Make sure that it is compatible with both iOS and Android OS.
Convenient payment system: You can accept payments both online and offline. Customers will be able to use either a credit card or electronic check to purchase their reservation, with the money being automatically deducted from their account upon arrival.
Customer loyalty programs: Using the Boat Reservation System’s built-in rewards system, you can create customized loyalty programs for your customers who often make repeat bookings. This will encourage them to come back and increase sales.
Social media integration: The software integrates social media platforms like Facebook and Twitter, letting customers share live updates about their boat trip on the marina’s official business page. What this does is bring more exposure to your brand while increasing.
Customized branding: The software provides you with a sleek, mobile-ready website from where your customers can manage their boat reservations. This will give them a sense of professionalism and help establish your business as an authority in its industry.
On-device alerts: You can set up notifications when someone reserves a space on one of your boats, ensuring that no slots go to waste due to lack of communication. This ultimately saves money by preventing underutilization.
Multiple payment methods: Your customers can use cash, credit card, or electronic check to purchase their reservation instead of having to fill out a long-form over the phone, which is not only time-consuming but also prone to human errors.
Key Features You Should Look for When Finding the Best Boat Reservation System
Customizable booking calendar: This feature will allow you to create a more flexible system that caters to your unique business needs. You can put up different boats on offer during specific days and times of the week so that there is something for everyone.
Mobile compatibility: Your customers will be able to access your boat booking website or download the mobile application from either Google Play or Apple’s App Store, ensuring they have an easy time managing their reservations whenever and wherever. Make sure that it also works flawlessly across all devices.
Ease of use: Some systems come with complicated back-end dashboards that scare away non tech savvy managers who may not know what they are doing. Make sure your system is easy to use and understand so that you can get the most out of it.
Customer service: The average boat reservation software comes with a dedicated customer support team who will help you as soon as you need them. If they don’t, find another software that offers round-the-clock assistance.
Reliability: One downside of using an online reservation system is that sometimes it might not be accessible, leaving your customers confused about what to do next. A reliable product should always be up even during peak hours and important events so that everything runs smoothly and without interruptions.
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A Boat Reservation System, or BRS for short, is a type of software designed specifically for the boat rental industry. It allows marinas to manage their bookings easily, whether for a single trip or an entire season.
The software will help you keep track of your inventory, accept online payments and even send out email reminders to your customers to ensure they never miss out on any reservation opportunities.
Whether you are looking to buy or rent the best Boat Reservation System, make sure that it includes all or most of these key features so that you can have an easier time running your business.