50 Shades of Branding

From building brand authority to letting go of control, what does it take to manage your brand in today’s digitally evolving world? In this work-appropriate slide show, you’ll discover best practices and inspirational statistics on brand management and how to help your brand grow and evolve.

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Statistics from the slide show:

People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day – Venture Beat

65% of audiences are visual learners – Mind Tools

73% of customers stick with a brand because of friendly customer service – Harris Interactive customer experience survey

Color increases brand recognition by up to 80% – Colorcom, University of Loyola, Maryland study

For the past 50 years Helvetica has dominated design – The Guardian. Love it or leave it.

45% of a brand’s image can be attributed to what it says and how it says it – Landor Associates

When designing, white space increases the perception of information by 20% – Human Factors

54% of people don’t trust brands – Havas Media

82% of marketers create and deliver brand assets at every point of customer interaction – IBM Marketing Survey

Press releases that include a brand’s photos and videos increase online views by 77% – MDG Infographic

Top brands outperform the stock market by 120% — Havas Media

49% of brands do not have a documented content strategy. Do not be one of them – Content Marketing Institute

Only 84% of the world’s top 25 brands provide brand guidelines on their website – WebDAM Independent Study

74% of online consumers expect a brand’s web content to be personalized to their interests – Janrain & Harris Interactive

In 2014, the use of video content for brand marketing increased from 8% to 58% — Demand Gen Report’s 2014 Content Preferences Survey

Your audience could care less if 73% of the world’s brands disappeared tomorrow – Havas Media

It costs six times more to attract a new customer than it does to keep an old one –
Understanding Customers by Ruby Newell-Legner

92% of consumers trust brand advocates – Nielsen, Global Trust in Advertising Report

75% of consumers cite brand awareness as a major influencer in making their buying decision – visual.ly

Consistent brands are worth 20% more than those who aren’t – Techipedia, Lucy Hunt

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets – Buffer

In 2014, the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year – Hubspot

Interesting content is one of the top reasons customers follow brands on social media – Content+