From building brand authority to letting go of control, what does it take to manage your brand in today’s digitally evolving world? In this work-appropriate slide show, you’ll discover best practices and inspirational statistics on brand management and how to help your brand grow and evolve.
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Statistics from the slide show:
People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day – Venture Beat
65% of audiences are visual learners – Mind Tools
73% of customers stick with a brand because of friendly customer service – Harris Interactive customer experience survey
Color increases brand recognition by up to 80% – Colorcom, University of Loyola, Maryland study
For the past 50 years Helvetica has dominated design – The Guardian. Love it or leave it.
45% of a brand’s image can be attributed to what it says and how it says it – Landor Associates
When designing, white space increases the perception of information by 20% – Human Factors
54% of people don’t trust brands – Havas Media
82% of marketers create and deliver brand assets at every point of customer interaction – IBM Marketing Survey
Press releases that include a brand’s photos and videos increase online views by 77% – MDG Infographic
Top brands outperform the stock market by 120% — Havas Media
49% of brands do not have a documented content strategy. Do not be one of them – Content Marketing Institute
Only 84% of the world’s top 25 brands provide brand guidelines on their website – WebDAM Independent Study
74% of online consumers expect a brand’s web content to be personalized to their interests – Janrain & Harris Interactive
In 2014, the use of video content for brand marketing increased from 8% to 58% — Demand Gen Report’s 2014 Content Preferences Survey
Your audience could care less if 73% of the world’s brands disappeared tomorrow – Havas Media
It costs six times more to attract a new customer than it does to keep an old one –
Understanding Customers by Ruby Newell-Legner
92% of consumers trust brand advocates – Nielsen, Global Trust in Advertising Report
75% of consumers cite brand awareness as a major influencer in making their buying decision – visual.ly
Consistent brands are worth 20% more than those who aren’t – Techipedia, Lucy Hunt
Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets – Buffer
In 2014, the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year – Hubspot
Interesting content is one of the top reasons customers follow brands on social media – Content+
