Creating brand awareness via advertising can surely come easy. However, the awareness generated may not be continuous in the long-term as well as publicity in this sense does not come cheap at all.

Social media generates more leads, and it has made it so much easier engage with your target audience. This acts as a key to maintaining your brand’s awareness. At the same time, keep in mind you are not the only one grass in the Twitter landscape. All your competitors are trying to engage with your target audience so making yourself heard becomes increasingly difficult.

Russ Laraway, head of SMB of Twitter recently shared a couple of Twitter tips on how small businesses can benefit from Twitter. The following infographic designed by BetaTwentyOne, this illustration describes the five essential Twitter tips for small businesses.