You may wonder, what makes a strong logo?
A logo that makes a fantastic impression? One that perfectly represents your brand to the public? One that is simple, endearingly familiar and inexplicably memorable?
If that’s what you thought, you’re right. If you thought of something else, well, you may still be right! Have a gander at this list to find out what makes a strong logo and why businesses need one!
1. You Only Get One Shot at a First Impression
So make it a good one!
According to some studies, consumers take approximately 10 seconds to form their initial impression on a brand. With ten seconds to woo any potential customer, you can bet that your logo is a huge contributing factor!
At its most basic level, your logo is the standalone visual that will be responsible for getting your audience engaged. As a small business, you need to do everything in your power to ensure that your visuals are appealing enough to keep the interest of your audience.
2. Give Your Brand a Face
When you think of McDonald’s, your mind immediately jumps to that signature yellow M against a red background. That is identity. Your brand needs an identity – a face for people to visualize when they think of your brand.
Faces are so much easier to remember than names. And as an upcoming business, it might be far easier to recognize a logo (which would, of course, include the corresponding name), than the actual name itself.
3. What Makes You Different?
A key part of branding is having a USP – Unique Selling Point. A super creative way to represent this USP or another key defining factor for your brand is through your logo. So why would you want to miss out on an opportunity like that?
Brands often use logos to amplify what makes them different – that key defining characteristic about them makes them stand out from other brands. Consider the Panda on the WWF logo.
Now doesn’t that say it all?
4. Create a Legacy
Every small business dreams of venturing into the big leagues. However, in order to do that you need to be able to tell a story, create a legacy. But no brand can tell a story without a logo. Because who would that story be about?
Sometimes adding a subliminal message can help you create a fantastic story around it. This always adds a bit of intrigue and helps generate interest in your audience.
A logo is what represents your brand to the public. Without a good, strong logo, you are simply a faceless corporate, incapable of leaving behind any sort of legacy.
5. Professionalism 101
This one is a no-brainer, but a poorly designed logo, or worse – no logo is a sign of an amateur with no experience in its relevant field. Its natural for the public to assume, and simply take for granted that a truly seasoned business would have a great logo to represent it.
It is super easy to find a logo designer out there, so there’s simply no excuse for you not to have one!
A Strong Logo = A Strong Business
There’s simply no getting around it. Every business, whether big or small, needs a strong logo to represent it. So choose your logo wisely!
We hope you liked this article. Did we miss out on anything? Be sure to drop a comment and let us know your thoughts!