A traditional industry that used to depend on channels such as newspaper, magazine, radio and print ads, and the advertising landscape has greatly evolved over the last two decades and is now a sector that is heavily reliant on digital technology. According to Statista, In order to stay relevant and fresh in the minds of their target audience, many businesses have leveraged a plethora of digital advertising platforms – making it a 229.25 billion industry in 2017.
According to Magna, global digital ad spending beat TV for the first time in 2017, the research arm of media buying firm IPG Mediabrands, which indicates that digital ad spending reached $209 billion worldwide 41 percent of the market in 2017. At the same time, TV brought in $178 billion 35 percent of the market in 2017.
Digital advertising tools such as social media ad, PPC and native advertising continue to advance and become more viable, we can expect that more businesses will shift to digital advertising to widen their audience reach and at the same time measure the effectiveness of their campaigns more efficiently.
The world of digital advertising has gone through a lot of development in the past few years. There is the increased adoption of mobile advertising, the sudden surge of video ads all over the web as well. In 2018, we can expect to see a new set of trends and shifts that will further shape the face of this industry in the years to come.
Check out the infographic below, Digital Marketing Philippines created this infographic the trends that will have the biggest impact in shaping the digital advertising throughout 2018.