If you would like to start a social selling, initially begin by improving your LinkedIn profile. When you are researching potential buyers on LinkedIn to learn more about them, they are looking at your profile to judge whether they want to do business with you. Do not ruin great messaging and positive interactions with an outdated, infrequent, or inappropriate profile.
Check out the infographic below, Hubspot created this infographic and learn how to optimize your LinkedIn page/profile for prospects, not recruiters.
Here I’ve listed some LinkedIn profile optimization tips explore from this infographic.
- Do not just write your title. You should be answering at least two questions like who do you help and how do you help them?
- Profiles with pictures elicit a 40% InMail response rate. Strive for professional but not stiff. Choose a current, hi-res picture that would make a buyer feel confident trusting you with their business.
- Customize your URL to www.linkedin.com/in/yourname for easy searching, linking, and printing on business cards. If you have a common name, insert your middle initial or a number.