If you’re using guest blogging as a way to gain links in 2014, you should probably stop.
Last year, Google and head of Google’s webspam team Matt Cutts in specific has made several statements about guest blogging as the strategy has grown as a link building strategy.
On Jan 20, 2014, Matt Cutts wrote on his blog as the decay and fall of guest blogging for SEO. Matt cutts said “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company”.
How guest blogging has deteriorated
Matt recently received the following email it has shown the fall of guest blogging.
Matt cutts will not recommend of these things in 2014
1. Accepting a guest blog post unless you are willing to vouch for someone personally or know them well.
2. Guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
Finally Matt said: I’m not trying to throw the baby out with the bath water
Matt is not talking about multi-author blog, high-quality multi-author blogs follows content quality and that it would be useful to readers.
He added “High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”