In 2011, Microsoft Tag predicted mobile Internet use would surpass desktop Internet use by 2014. In 2013, it is clear mobile Internet use is at an all-time high compared to 2011 and 2012. According to Pew Research centre’s Internet Project, nearly two-thirds (63%) of cell phone owners admitting they use those devices to go online. The number of “cell-mostly internet consumers,” who say they primarily use cell phones for Internet access is up to 21 percent.
While this infographic by KISSmetrics on the impact of mobile web on business is mostly focused on U.S. data, it illustrates the growing global trend towards shopping online. Black Friday 2012 had a 40% increment from 2011 on mobile purchases and a 190% increase on mobile payments.
Importantly for Middle East e-commerce sites, data demonstrates that consumers are more patient on mobile devices. Most consumers waiting 5 seconds on average for pages to load on their mobile device compared to 3 seconds on a desktop.
A recent study found that the Mention of a location or city name can improve click-through rates on mobile ads by 200%.
Analyze the infographic below to see more on how mobile is changing business.
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