Metaverse continues to be a mega trend that promises to disrupt so many different Industries. But there are so many different definitions of what the metaverse is, so for me it is a future more immersive 3D internet that is powered by Technologies such as augmented and virtual reality. So let’s look at some of the key trends we will see in 2023 metaverse, as we spend more time in the metaverse marketers will create new and more immersive experiences and one-to-one connections we’ve already seen finance companies.
HSBC and JP Morgan building a presence in the metaverse and Global lifestyle and fashion brands like Nike and Gucci they’ve not only created a presence with their own spaces in the metaverse and their virtual shops but also virtual products and merchandise that we can buy. Coca-Cola has launched a new flavor in the metaverse, where McDonald’s is building a digital virtual restaurant, and fertilize has just created a Chesterville Cheetos experience in the metaverse Horizon world. So there are huge opportunities here and what for me is really exciting that when we look at the web 1 and web 2 so websites and social media all of those channels I’ve taken this world is pretty much sewn up.
Meta Verse Provide Virtual World
But the meta verse is pretty open everything is still to play for over the next 12 months businesses will be going all out to position themselves a prime virtual locations whether that’s through building their own platforms or occupying existing Arenas. Meta Horizon fortnite VR chat Roblox sandbox or decentraland no one knows for sure what the winning strategy will be but one thing is certain you have to be in it to win it corporate metaverse aside from its power as a marketing tool the metaverse promises to provide platforms tools and entire Virtual Worlds. Business can be done remotely efficiently and intelligently we can expect to see these metaverse Concepts to merge with the idea of the digital twin basically virtual simulations.
Real world product processes and operations that can be used to test and prototype new ideas in a safe environment of the digital domain from wind farms to Formula One cars designers are recreating physical objects inside Virtual Worlds where their efficiency can be stress tested under any conceivable condition. Another use of metaverse technology in the corporate world will be conducting training onboarding and other tasks Consulting Giants Adventure created a metaverse environment called the nth floor that features replicas of real world officers and lets employees and new hires perform a number of HR related functions.
The virtual world metaverse collaborative working environment such as BMWs augmented reality Labs which are used to design and prototype new products will also become more popular as teams explore new methods of working remotely while remaining engaged with colleagues in and the creative process web 3 and decentralization. In 2023, we will see web3 Technologies such as blockchains and nfts play an increasingly important role in the metaverse we can see this with decentralized metaverse platforms such as sandbox and decentraland which live on the blockchain and will eventually be organized as Towers or decentralized autonomous organizations the vision is to create virtual democracies.
NFTs Digital Culture
Use our own communities we will see further integration of cryptocurrencies and nfts into metaverse applications and Brands like Nike Adidas and Forever 21 have used nfts to create digital Goods that can be worn traded and displayed by their owners in the metaverse another Footwear brand Clarks. Recently unveiled an online tournament using wrote the roadblocks platform where users can win unique virtual Goods. The vision of the metaverse as a decentralized community-owned Utopia is challenging the existing monopolies of today’s Tech Giants and 2023 is likely to bring further interesting developments in this conflict.
Digital cultures more advanced virtual and augmented reality many of the test bed Virtual Worlds that we have today are constrained by their 2D nature where we use computer and smartphone screens to enter one of the biggest barriers to full-scale metaverse adoption is the fact. Only a small minority of people have VR headsets however most smartphones today have advanced augmented reality capabilities and these will become even better in 2023 with more AR content and tools but also new hologram technology will become available.
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Disney has just fired a patent for augmented reality without the need for devices or glasses so this is an area to really watch very closely and we will of course see you further push in advanced virtual reality technology will have more lightweight more capable headsets from companies including meta and Samsung and HTC those will have eye tracking technology. The more realistic sound and just a completely better experience than what we have today I’m particularly excited about Blended reality glasses. We can expect innovation in in this space from companies like Google Microsoft and Apple beyond that we can expect to see new developments in haptic suits haptic gloves and omnidirectional treadmills to create consumer metaverse experiences.
Even more realistic and immersive several startups are even experimenting with technology that’s able to introduce smells into the virtual experiences more advanced Avatar technology. Many metaverse experiences will involve avatars that represent us in the digital world this might look like us or like cartoon characters. Something completely fantastic that could never exist in the real world Meta originally offered only very basic cartoon-like characters which were widely ridicured. But more recently has developed much more photorealistic technology that allows us to look almost exactly like we do in the real world other Technologies such as Ready Player me and septo let us create avatars that can be dropped into a number of different Virtual Worlds and environments rather than be restricted to particular Platforms in 2023.
I predict that we will see more advanced use cases for Technologies such as motion capture which will mean that as well as looking and sounding more like us our avatars will adopt more of our unique gestures and body language. We will also see further development in the field of autonomous avatars meaning there won’t be under or direct control but will be enabled by AI to in to act as our representatives in the digital world.