3d rendering studio stand at the epitome of beauty, creating visually appealing and functional designs for different industries. While we may not call 3D revolutionary—since it is a transformation from the normal X,Y, 2D design, we cannot overemphasize its importance in many industries today. From tech to engineering, medicine, eCommerce, military, anatomy, beauty, and a lot more, a 3D visualization studio sits at the helm of innovation. Here are four industries that have been transformed by 3d visualization and rendering.
- Engineering and architecture
- Game and entertainment
- Interior Design
Engineering and Architecture
It’s impossible to think about architecture and engineering without 3D architectural rendering. A 3D visualization studio is an extension of 2D mechanisms. Before the advent of 3D, architects had to rely on Computer Aided Design Software (CADS) to create 2D visuals for construction documentation and architectural layouts. Today, a 3D architectural visualization studio offers visual concepts, plans, photorealistic images of yet-to-be-built properties, space concepts, and more.
3D visualization also improves the marketing efforts of real estate companies: Today, a company can sell an idea of a new estate even when nothing has been built on it, allowing potential investors to see how the finished projects would look like. 3D visualization enhances the shovel-readiness of space in many ways including:
- Allowing live simulations of property against surrounding properties; hence, reducing approval time from government agencies.
- Makes the project easier to sell to potential investors because they can easily key into the vision of the project when they see photorealistic rendering and 3D enhanced experiences.
- For ultra-large projects like bridges, 3D architecture creates seamless communication between the engineers, architects, designers, and every other element involved in the project. 3D architecture allows professional builders and engineers to render multiple complicated mathematical calculations, architectural drawings, design concepts, risk capacity, and many other factors involved in the project.
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Game and Entertainment
A 3D architectural rendering studio can easily become the art of entertainment. Of course, in animations and movie scripts, the story is the heart, but then incredible visuals become the soul. Imagine all the superhero movies you have seen as a child. Let’s begin with Tom and Jerry—the sworn cartoon enemies; imagine seeing Tom & Jerry in 2D renders. The experience cannot be the same. 3D visualization gives an extra plane, the Z-plane, to 2D visuals, making the end result believable and stunning.
3D architectural rendering, today, plays an important role in entertainment, from video games to movies, music, sports, and theater. Animations require character concept design, environment concept design, illustrations, and they are all within the reach of 3D visualization and rendering techniques. Without 3D, the comic space would be consistently bland.
3D visualization and rendering has brought new waves to the healthcare industry and how medical professionals use devices, teach complex medical processes, and reach out to non-medical investors. Let’s take a look:
- Tomosynthesis: Tomosynthesis, a term widely known as 3D mammography, uses 3D imagery and technology to check for signs of breast cancer. With Tomosynthesis, doctors can better detect cancerous cells and symptoms at an early stage.
- Medical simulation: Medical simulation allows life-like environmental conceptualization of real-life medical processes. With simulation, doctors-in-training can conduct complicated surgical operations without putting a patient’s life in danger. High-tech simulations can include the exact situation a doctor would be if he did the operation in real life; hence, the risk and consequences of a mistake can be included in the simulations.
Another 3D-enhanced process includes 3D CAD images of a broken tooth used by a dentist to determine the exact shape of the crown that would fit perfectly with the tooth.
Before the advent of 3D architectural visualization studio, interior designers used mood boards, sketches, and collages, to communicate their ideas and vision with their clients. Today, 3d visualization allows these professionals to create visuals that include all elements of lighting, texture, color, space, and even the mood of a setting. 3D architecture for interior design reduces pre-production costs. For example, a designer can work with different colors, wood textures, and sizes of a sofa. The client can also see the process in real-time.