The gaming market has massively grown in the last year and its revenue continues to rise. Mobile games are particularly popular as they’re accessible to most people and they’re portable, as you can play on an app wherever you go. One of the most popular apps downloaded from iTunes is games. Many people prefer them to console games, as you don’t have to invest in any expensive equipment.
There are many misconceptions about the gaming industry, particularly about the demographic. Often, we picture teenage boys hiding in their rooms playing on their consoles, but this is far from the truth. Gaming is for everyone, and the mobile gaming demographic looks very different from the image of a teenage boy. So, we’ve delved into the world of mobile gaming to show you what it looks like in 2021.
What are the Most Popular Games?
The most popular games vary from Call of Duty, to Pokémon Go, and Candy Crush. Also, mobile casino games have become incredibly popular in 2021 because of the freedom it provides the players, especially in the US as most of the States legalized online gambling. Developers are now offering a great selection of games thanks to the smart technology installed on our phones.
The most popular games are incredibly interactive and give the player a sense of achievement. Mobile games are now becoming more complex and interesting, for example, slot games now have storylines, more reels, and better music. The wide variation of games at the top of the leader board demonstrates the broad demographic who play on their phones.
What Gender Plays Mobile Games?
It might come as a surprise to people, but the mobile gaming demographic mainly consists of women—in fact, nearly 70% of players are female. They also play on their phones longer than men (25% longer to be exact), so we can’t ignore this growing demographic. Women are making up a large portion of the gaming industry, particularly mobile games, where female-targeted games like Candy Crush are doing extremely well by tapping into unique female traits such as preference for puzzle-solving, design, and casual gameplay.
Creators are now moving away from the targeted audience of male gamers and moving towards a more inclusive gaming industry that invites all their customers to play. Mobile gaming has brought up the average number of female gamers worldwide. This is thanks to apps that some people don’t even consider as ‘games,’ for example, sudoku, word search, and brain games, all of which are popular with women.
What Age are the Gamers?
You may also be surprised by the average age of a mobile gamer, which is currently 36.3 years old. Whereas the average age in 2014 was 27.7 years old. This demonstrates that the older generation is keen on gaming, also elderly people have the time and money to play. Gaming spans across all generations, as there’s so much choice and there’s something for everyone!
If you’re creating a game and identifying the perfect customer then you’ve got a range of ages to pick from, not just young people. There’s potential to target a range of customers. There are even studies that show that gaming can improve cognitive functions in elderly people. So, games are fun but also shed light on how they can help keep gamer’s minds active.
How has the Industry Grown?
In 2020 the number of mobile players increased by 1.2 billion every month, and it continues to grow in 2021. The type of game that is growing the quickest, at the moment, is more casual games, as they are made for everyone, have easy rules, and a short playing time. Also, Android mobile games have been predicted to take over iPhone gaming apps, with predictions that Android will make up 56% of the mobile gaming income.
In 2020, the industry was worth $63 billion, and it has already grown massively in 2021 with people suggesting that it’ll reach $100 billion by 2023. This shows that you can make good money from mobile apps. There has been a lot of reasons for growth, one of them being the fantastic advancement in accessible technology, which provides everyone will an opportunity to play.
Get Playing…
It’s time to get excited about mobile gaming, as it’s a huge market that continues to grow. Finally, where can you find all these gamers? The top countries playing mobile games are China and the US. But gamers are everywhere, they’re your nan, boss, and friend. So get involved and download a game today.
