How do you want to market your cannabis business to reach more customers?
The cannabis industry is highly lucrative, especially when applying proven-effective sales and marketing strategies. The demand for cannabis products is rapidly growing as more states and countries legalize medical and recreational marijuana. So, if you’re planning to venture into an online cannabis business or open a local dispensary, you have to know how to entice more customers.
This article explains the different strategies to reach more customers for a cannabis business.
1. Create A Cannabis Business Website
Every cannabis business must have a dedicated website. Whether you have an online cannabis business or a physical store, having a business website can help you reach more customers. A website serves as your base online marketing platform that consumers can check to learn more about your cannabis products and services.
Every cannabis business must have the following elements on their websites to reach more customers:
- About Us Page
This page talks more about your cannabis company, including your vision, mission, and guiding principles or core values.
- Home Page
This page provides a sneak peek of everything your website contains, including the search box, main menu, product categories, services, and summary banners of your latest published cannabis-related articles.
- Product Pages
This page shows the cannabis products you sell, including item descriptions, prices, and images.
- Store Locator
This online directory or map helps customers easily find your physical store or the stores that carry your products.
- Lead Capture
This specially-designed landing page aims to capture your prospects’ information, such as their names, emails, phone numbers, and others. Your web visitors can use the lead capture form to obtain consent and information.
2. Content And SEO Marketing
Once you have a cannabis business website, it’s time to curate relevant content, such as short- and long-form articles, infographics, videos, podcasts, and more. If you want more consumers to see them, that’s when content and search engine optimization (SEO) marketing come into play.
Cannabis SEO can help you get more website visitors from search engines. Search engine optimization is important in reaching more customers because cannabis brands tend to be blacklisted across different online channels. For instance, some social media networks don’t allow cannabis ads.
Here are some helpful content and SEO marketing strategies to reach more customers for your cannabis business:
- Include Well-Researched Keywords
Search engine optimization entails careful keyword research. You can use a trusted online keyword research tool to determine the most relevant, profitable, and in-demand keywords you can include in your blog articles to boost your search ranking and website traffic.
- Link To Helpful External Sites
Link building (internal or external linking) is an essential aspect of SEO. So, only link your cannabis web pages to secure, relevant, and helpful external websites. Combine low- and high-authority website links for diversity and relevance.
3. Email Marketing
Cannabis businesses should implement email marketing strategies to reach more mobile customers. If you want to grow your customer base, you can collect and utilize your email contacts for marketing purposes.
Check the following email marketing strategies you can apply for your cannabis business:
- Use A Strong Call-To-Action
Call-to-actions (CTAs) refer to link-embedded texts that aim to trigger user response, providing clear direction as to the next steps. Some examples of CTAs include ‘learn more here’ or ‘get your discount here.’
- Be Consistent
Consistent newsletters are crucial in email marketing to establish subscriber trust and build good customer relationships. You have to send a weekly newsletter on the same day each week. If you promise a daily newsletter, you must send emails every day.
- Be Pitch Considerate
Avoid advertorial email messages that might only end up as trash or spam. Be considerate with your pitches and provide helpful information to your subscribers. For instance, you can send out an email about a cannabis seed propagation guide to new customers.
- Curate A Great Newsletter
Create compelling cannabis-related content by providing great valuable information to your target audience. You might want to include a personal message, statistical data, product updates, and multimedia.
4. Collaborate With Cannabis-Friendly Ad Networks
Cannabis legalization paves the way for the creation of cannabis-friendly advertising platforms. This strategy can help boost your website traffic as an advertiser and publisher when you collaborate with a dedicated advertising platform.
Social media advertising of cannabis products can be challenging. Hence, the best alternative is through cannabis ad networks. These industry-specific marijuana marketing platforms show medical cannabis or recreational marijuana ads on 420 websites.
5. Visual Social Media Marketing
Marketing cannabis businesses on social media is a bit tricky. After posting some short texts about cannabis, you’ll find your post being removed because of violating a social media platform’s terms and conditions.
However, some social media networks allow the posting of cannabis photos. The key tactic to avoid being banned is carefully planning your visual content. You should post impressive or professionally-taken cannabis images, videos, and infographics with appropriate descriptions or hashtags.
Curating informative write-ups that best describe the visual graphics is advisable. Include statistical studies and present them in graphics, such as charts. Moreover, use minimal text to avoid the risk of being removed.
6. Use Marketing Tools
The cannabis industry is rapidly expanding. So, keeping up with the rapid sales and marketing changes is essential.
Expand your cannabis business by using marketing tech tools to reach more customers. Get your cannabis marketing act together using mobile apps and software programs, such as customer relationship management (CRM) software in your day-to-day business operations.
These CRM solutions are available for cannabis dispensaries. With its analytics, rewards, and messaging features, this marketing technology tool helps increase traffic, conversion, brand loyalty, and customer retention.
Reaching more customers to patronize your cannabis business is easier when you follow the tips above. Create a dedicated cannabis website and launch different digital marketing strategies, such as content marketing, SEO, visual marketing, and email marketing to boost your online presence and reach more consumers. In addition, choose the right strategies that best suit your cannabis business. You can experiment with different strategies to find out what works best for you.