Search engine optimization—or SEO—is one of the most essential elements of an effective digital marketing strategy. However, with components such as keywords and metadata, it can quickly become complicated and overwhelming, particularly if an in-depth knowledge of computer technology and the internet is not part of your skillset. With this in mind, here are four ways to get ahead in SEO to ensure that your business takes full advantage of the digital marketing opportunities this provides.
1. Metadata optimization
Put simply, metadata is data that describes other data. So, in terms of content marketing, this includes what kind of content you have created (tweet, blog post, YouTube video, etc.), how many words it is, who the author is, and the date it was posted. Metadata helps readers to find your content, so it is essential to ensure that all metadata is correct and relevant. For instance, if you have written a blog post, the title of your post acts as metadata, so make sure that it is relevant to the post and includes words that your audience is likely to search for. Doing this will enable your post to climb the search engine ranks.
2. Keyword optimization
Keywords are an extension of metadata, which allows your audience to easily find your content. The key is to include relevant words in your content that readers are likely to search for on a search engine or social media site, similar to hashtags. An app like MarketMuse allows you to optimize your use of keywords by comparing your content with that of your competitors, ranking your use of keywords, and highlighting how you can improve your content. The app also provides suggested keywords for you to use that will increase your discoverability to your audience, and therefore help you to climb up the Google ratings.
3. Post content regularly
To make an impact online, you should ensure that you are regularly posting interesting and relevant content on all your social media platforms—the odd blog post every couple of months is not going to get your business noticed. However, producing a constant stream of quality content is a time-consuming task you may not have the time or skills for, and you probably don’t have the budget to hire an in-house content marketing assistant. As an alternative, you could outsource longer blog posts to a content writer, who will be able to provide you with a well-written article with a quick turnaround. Then, using a scheduling app such as later.com, you could spend an hour a week to schedule the publication of all social media posts for the upcoming week.
4. Engage with followers
Simply put, it’s not called ‘social’ media for no reason. Followers enjoy engaging with content creators online as it provides a business with a human face and helps to create a connection that everyone craves. Spend time regularly talking to your customers through your various social media outlets, and you will soon see your brand’s popularity rise.