Your website had great content and rankings, but yet not getting clicks from organic search? Definitely, you should care about your organic click-through rate (CTR).
First thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in click-through rate beyond expected for a given organic position will improve your organic rankings, on average, by one position.
Second thing, pages with higher CTRs tend to have higher conversion rates. If your people got excited enough to click on your search listing, which excitement tends to carry through all the way to a conversion, whether it’s capturing a lead or making a sale.