To keep an edge in the online industry, it actually does not end alone in setting up a website for your business. Effective strategies also have to be implemented to make sure your product or service reaches the broad online market. One of these is search engine optimization or popularly known as SEO.
According to a recent study, 93% of activities on the web begin with search engines and how certain keywords rank lies on the website’s domain authority which can also be affected both negatively and positively by other SEO factors. However, search engines like Bing, Yahoo, and Google change their algorithms from time to time with an aim of enhancing web users’ search experience. Had this algorithm been constant, SEO would have been easy to maintain.
Because of the ever changing algorithms, New York SEO has seen the necessity for small entrepreneurs and marketers to keep up with the latest SEO tricks if their target is to appear on the first few pages of search engine results.
Below are some New York SEO tips and tricks to remember if you want to see a great change in your website rankings:
1. Improve your website speed.
One of the spoon-fed SEO tricks that a lot of small business owners just do not realize or have failed to look and prioritize is the speed of their website. Google actually sees site speed as one of the SEO ranking factors and it has been going on since 2010. Nearly half of web users expect a website to load in a matter of seconds and a lot would tend to leave the site if it is unable to load in at least three seconds. This just goes to show that site speed is an essential factor not only to search engines but more importantly to the search engine users/potential customers.
1.1. New York SEO: Site Speed Contributors
Images: Believe it or not, if your webpage is stuffed with images, then loading all these images will take a toll on your site speed. But if you optimize your images, or compress them, your page size can be reduced by up to 40%, thus resulting in a page that loads faster.
Page Elements: The elements on your webpage also contribute to its loading speed. Hence, make sure you go over the elements or you have your web developer do it. The point is as much as possible, your page should have minimal to zero unnecessary elements.
Plugins: Enhancing your site load time can also be done by disabling or deleting plugins that are not necessary on your site.
Browser Caching: It will help if this component is enabled as it facilitates a faster load time for repeat visitors as the elements of the site pages were already stored in a temporary storage known as cache the first time they accessed the web page.
2. Have your website secured with HTTPs.
Another trick New York SEO companies practice is making sure their client’s website is secured and this is usually done by switching the website to HTTPS, a more secure http web protocol version. What HTTPS does is it works with Secure Sockets Layer or SSL to transmit data in a safer manner through data encryption. HTTPS also prohibits corrupting or altering of data while these are still being transmitted.
3. Set up a mobile version of your website and have it optimized.
Even if a lot of brands have considered a mobile-friendly website more like a want than a need, Google is looking at it differently and has even challenged brands to set up a friendly mobile version of their websites for mobile users. Last 2015, Google has ranked mobile responsive sites better on top of search results to keep up with the fact that more and more people from across the globe are more fond of using their mobile devices than their desktop and laptop computers.
In mobile website building, it is vital to bear in mind that how keywords rank on desktop and how they do on mobile varies quite widely. Because of this, business owners are also encouraged to create content that is mobile friendly, i.e. something easily readable and quick to scroll on smaller gadget screens. At the same time, website owners are also reminded to ensure that pages can be accessed easily and images can load fast.
4. Enhance engagement and traffic metrics.
There are a lot of proofs that Google actually rewarded websites with excellent user engagements. When it comes to search engine optimization, oftentimes user engagement is measured by the amount of time a user spends on the website, i.e. the more time users spend, the more likely they are captivated by the content they are viewing.
4.1. New York SEO: Engagement and Traffic Metrics Contributors
Readability of Content: One of the main factors that can drive users to stay longer on the webpage is the content. Thus, as much as possible, the content has to be easily readable. Paragraphs and sentences should be kept short and making use of bullet points and headings to break up text is highly encouraged.
Images: All-text content tend to bore the readers and discourage them to read before they even start. This is why using high quality and striking images throughout the content is also encouraged.
Content Layout: Studies show that one way to keep users’ eyes on the content is by presenting the most valuable information at the early phase of it. This will assist them in identifying whether or not they want to continue reading.
Bounce Rate: Bounce rate can be improved through a number of factors.
5. Enhance your website’s user experience.
One vital part of lead generation and conversion efforts is user experience. It means the website has to be easy to use for users to engage longer until they find the product, service, or whatever information they need.
5.1. New York SEO: Improving User Experience
Navigation: One of the ways to enhance user experience is by making use of simple menu navigation wherein categories are clearly listed. The goal is to give users a smooth navigating experience sans the need to jump through hoops.
Web Design: Another important contributor of user experience is the webpage’s design. As much as possible, design it in a way that users will have an easier navigating experience, e.g. eye friendly color scheme and clean font and layout.
Page Content: A highly readable and optimized webpage content is also important. Hence, website owners are encouraged to make use of categories and headings (H1 tags) to assist users as they try to find the content that they are searching for.
6. Enhance and build up your social media presence.
Did you know that social media plays a significant role in your New York SEO strategy? That is because social media profiles also rank in search engines. And surely, there is a huge portion of your niche that will find out about your business’s existence through clicking on your social media pages.
Now, once your business is already social media present, next concern you should have in optimizing your social media profiles is your social media content.
7. New York SEO strategy: Using Long Tail Keywords
A fundamental SEO trick ever invented is using long tail keywords. These are phrases or keywords with more specific and longer words which help enhance your website’s traffic and qualified leads. Long tail keywords can bring more relevant traffic to your website even if they cause not too much overall traffic to it. This means that your website visitors are more likely to be interested in your service or product.
Focusing on long tail keywords automatically gives your website a better chance at appearing on the first page of Google result.
8. Website Content Optimization for Google’s Featured Snippets
One of the latest tricks New York SEO uses is website content optimization for Google’s Featured Snippets which are highly popularly used by the modern search engine users.
You will find Google’s Featured Snippets at the top of search engine results’ first page to give quick answers to user’s queries. One way to enhance your chances of appearing on that section is considering the content types that you will need to develop in a Q & A format. Second: you might also want to make use of tables, lists, and graphs as these representations can easily fit in the snippets area.
9. Produce more optimized online video content.
Data showed that more than half of keyword search results on Google have at least one video content and this is most likely because web users today are so fond of video content. Hence, one of the best New York SEO tricks that can most likely work in this age is producing more optimized online video content.
Moreover, research also showed that over 2/3 of the video search engine results are form Youtube. The good news is, you can also take advantage of this by creating a Youtube account and optimizing your Youtube video content through the following ways:
- Creating SEO-friendly video.
- Creating a highly engaging video description which should also include the keywords you want to rank on your website.
- Making use of engaging thumbnails such that users will want to click on your video content rather than snob it.
You can do all these by yourself or you can just focus solely on your product and service and just let a reputable New York SEO company do the job for you.