Running your own business can be a stressful experience. You will have spent much time and effort building your business: researching your target audience, exploring the products or services that you are providing, defining your brand and developing an optimized website to showcase your offerings. There is always so much to do, so you may be reluctant to add another task to your to-do list; however, this one is important, you need to have a blog section on your website.
Are you still reading?
A blog on your business’s website is an opportunity for you to further the reach of your business. It is a powerful tool for directing a new audience to your website and should be incorporated into your digital marketing strategy. Whether you are an accountancy firm offering tax advice, a fashion ecommerce business, or a cryptocurrency trader, by uniting carefully crafted content with SEO, you can boost your website’s ranking in search engine results pages, and therefore become more visible to your target audience.
If you still need convincing, let’s look at how a blog can benefit your business:
You can provide more information
Your blog can be used to give visitors more information about how your products and services can be used. It gives you the opportunity to write about different scenarios and provide solution to customers problems. It can be a great way to answer frequently asked questions in an informal way that the audience relates to. Don’t restrict content to articles, be creative: infographics, videos, how-to guides. Variety being the spice of life!
Build customer engagement
You don’t just want customers to buy from you and then disappear off the radar. Ideally, you want to develop a relationship with them and keep them engaged with your brand. A blog provides a platform for you to interact and connect with your customers and show the human side to your business. People respond positively to having authentic communication with businesses. It makes your business more approachable and allows communication to happen in a more intimate way. Engaged customers equals loyal customers.
Provides you with content for your social media platforms
Your digital marketing strategy will no doubt include social media platforms, and while they are critical to your business’s success, it can be troublesome trying to think of new things to post. Consider your blog as a goldmine in terms of the content. You have access to unique, content that is not only SEO rich but 100% relevant to your business. As your content is shared online, you create more backlinks, which boosts your ranking position on the search engines.
The name of the blog game is to increase the number of visitors to your website and generate new leads, but it can also help to establish your business as an authority in your industry. Customers, competitors and your employees will be perceiving your business as being more credible and a source of valuable industry information, which ultimately gives you the competitive edge.