50 Shades of Branding

50 Shades of Branding

From building brand authority to letting go of control, what does it take to manage your brand in today’s digitally evolving world? In this work-appropriate slide show, you’ll discover best practices and inspirational statistics on brand management and how to help your brand grow and evolve.

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Statistics from the slide show:

People will talk about your brand already. There are 2.1 million negative social mentions about brands in the U.S. alone, every single day – Venture Beat

65% of audiences are visual learners – Mind Tools

73% of customers stick with a brand because of friendly customer service – Harris Interactive customer experience survey

Color increases brand recognition by up to 80% – Colorcom, University of Loyola, Maryland study

For the past 50 years Helvetica has dominated design – The Guardian. Love it or leave it.

45% of a brand’s image can be attributed to what it says and how it says it – Landor Associates

When designing, white space increases the perception of information by 20% – Human Factors

54% of people don’t trust brands – Havas Media

82% of marketers create and deliver brand assets at every point of customer interaction – IBM Marketing Survey

Press releases that include a brand’s photos and videos increase online views by 77% – MDG Infographic

Top brands outperform the stock market by 120% — Havas Media

49% of brands do not have a documented content strategy. Do not be one of them – Content Marketing Institute

Only 84% of the world’s top 25 brands provide brand guidelines on their website – WebDAM Independent Study

74% of online consumers expect a brand’s web content to be personalized to their interests – Janrain & Harris Interactive

In 2014, the use of video content for brand marketing increased from 8% to 58% — Demand Gen Report’s 2014 Content Preferences Survey

Your audience could care less if 73% of the world’s brands disappeared tomorrow – Havas Media

It costs six times more to attract a new customer than it does to keep an old one –
Understanding Customers by Ruby Newell-Legner

92% of consumers trust brand advocates – Nielsen, Global Trust in Advertising Report

75% of consumers cite brand awareness as a major influencer in making their buying decision – visual.ly

Consistent brands are worth 20% more than those who aren’t – Techipedia, Lucy Hunt

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets – Buffer

In 2014, the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year – Hubspot

Interesting content is one of the top reasons customers follow brands on social media – Content+