In the digital age, virtually all businesses need strong SEO strategies to succeed. That doesn’t mean you need to create an entire department that exclusively works on developing and implementing your SEO strategy. Doing so could be excessively costly and time-consuming.
Instead, you can enlist the help of an outside team that specializes in SEO. However, it’s important to understand that even successful SEO teams may not be equipped to serve the needs of everyone. An SEO team that can help a small local business grow might nevertheless be unable to provide the assistance an enterprise-level business requires.
If your business is fairly large, you must look for enterprise SEO specialists. When considering your options, prioritize the following qualities:
Focus on a Wide Range of Tactics
SEO doesn’t merely consist of one strategy, method, or task. A truly thorough SEO strategy will involve, among other things, ensuring your website is mobile-friendly (as mobile browsing is now more popular than desktop browsing), incorporating the right long-tail keywords into your content, ensuring your site performs as expected, generating backlinks, and more.
Taking a holistic approach to SEO is particularly important when a business has a global reach. The more customers you have the potential of serving, the more vital it is to ensure you’re doing everything you can to attract them via organic search. With that in mind, make a point of working with an enterprise SEO team that understands this.
You don’t necessarily want to hire a SEO team that automates every task. To a degree, it’s important for your SEO specialists to handle various tasks directly. This is key to ensuring their work is tailored to your needs.
However, some automation is not only acceptable, but desirable. When your SEO strategy involves a range of tactics, finding ways to save time is critical. Automating the right tasks will ensure maximum efficiency. Saving time will of course help you save money as well.
Not Taking the Obvious or Easy Approach
Identifying this quality in an SEO team with whom you’re considering working may not be as easy as spotting the other qualities listed here. However, this is a very important trait that you should make a point of seeking out.
When hiring an SEO team, one of the tasks you may assign them could involve addressing various SEO issues that are currently plaguing your business. A quality enterprise SEO specialist typically won’t propose the obvious solutions that you’ve likely already considered (unless they’re confident an obvious solution is the best solution in these circumstances). They’ll understand that sometimes the easy fix isn’t ideal in these situations due to legal issues or legitimate business reasons.
For example, your website’s URL might not actually match the name of your business or brand. This is certainly an SEO issue. However, if it exists, there must be a reason. Simply changing the URL might not be an option. An enterprise-level SEO team will appreciate this, and will thus propose more sophisticated means of addressing the issue. Or, they may determine that focusing on other elements of an SEO strategy can help compensate for this weakness.
Don’t underestimate the value of taking your time to find an SEO team with these qualities! A proper SEO strategy can establish your brand as authoritative, massively expanding your reach. The right enterprise SEO team will help you develop and implement that strategy.