SEO is changing. It’s becoming more and more sophisticated. The SEO you knew in 2014 is not the same SEO used in 2010. Things are changing—albeit quickly. The requirements are shifting. Google is becoming more and more advanced. That’s why you need to familiarize yourself with the essential SEO ranking factors—if you want to remain relevant in your explicit industry. So, if your goal is to attract more traffic, generate more leads, and realize superior revenue levels, think SEO. On these lines here is the Ultimate Guide To The Top Local Search Ranking Factors that can help your site dominate the search engines. The purpose of this article is to help you create a well-optimized site for maximum results. Keep reading!
What to Expect
In this guide, expect the following aspects: creating a secure as well as an easily accessible site, the importance of web page speed, why your site should be mobile-friendly, domain age, authority, as well as URL, the power of optimized content, all you need to know about technical SEO, the significance of link building, why it’s worth investing in social signals, and real business information.
A Secure Website
If you want to rank high on popular search engines like Google, you need to have the right type of URL. Choose a URL that can easily be accessed by Google’s bots.
In short, Google should be able to visit the URL and check the page content so as to understand what exactly the page is about. So, be sure to create your website using a well-coded website builder. And ensure that the sitemap you choose is able to list all your pages. If you haven’t yet enabled SSL on your website, it’s time you get to it.
Web Page Speed
Page speed is a major SEO ranking factor. Google wants to enhance the user’s experience of the web by offering them fast-loading speeds.
Google recently announced a search engine algorithm update that aimed to boost mobile page speed. Therefore, if your site isn’t able to load fast on mobile devices, it could end up being penalized. Utilize Google’s mobile testing tool to check how your website stacks up.
When it comes to SEO ranking, mobile-friendliness is another important subject. Most people utilize mobile gadgets than desktops for accessing the web, and that’s exactly why several changes have been made on how Google ranks search results.
With the mobile-first index feature, Google is now able to draw its results from mobile-optimized websites first, rather than sites that are geared to desktop computers. So, if your site isn’t mobile-optimized, you might not be able to rank high on Google.
Domain Age and Authority
Did you know that most of the sites that rank higher on Google are 3 years old or more? Research shows that very few sites that are less than one year old achieve that kind of ranking. Thus, if you’ve already had your website for a while, and have already optimized it with the above tips, that’s already an advantage.
Optimized Web Content
Content is one of the most important search ranking factors. Google’s search algorithm hugely depends on keywords. There are certain words and phrases that searchers commonly use when they’re searching for information. And these are the words that describe the topics your website is about.
That’s why it’s crucial to use keywords in your content. Avoid duplicating content. For successful SEO, fresh, original content is always the best way to go. Create fresh, interactive content. Keep away from spam content. Focus on creating long-form content. Also, ensure that the content you create is relevant to your area of specialization. If you don’t have the time to create compelling content, consider hiring an SEO expert to do it for you.
Leverage the Power of Technical SEO
Also, it’s important to familiarize yourself about technical SEO. Defined as the SEO work that doesn’t involve content, technical SEO can take your site from zero to something. Things like mobile friendless and fast loading speeds plays a key role when it comes to technical SEO. So, if these are the things that you are looking in SEO, invest in technical SEO.
Build Strong Social Signals
It’s time to invest in social media advertising. With social media advertising, you have a powerful tool that can reach millions of users in the most cost-effective manner. So, take your game to LinkedIn. Advertise on Facebook. Don’t forget social media platforms like Twitter and even Instagram. Hire influencers to advertise on your behalf. Create rich content and schedule it on these social media platforms. The bottom line is to reach more clients who can later convert to be active users. So, if you haven’t tried social media advertising, you are missing a lot.
When it comes to digital advertising, nothing takes center stage quite like link building. So, invest in the best link building strategies. Learn how to do proper link building. Stay away from broken links. Also, obtain your backlinks from high authority sites like Forbes, BBC, etc. With link building, you have a tool that can get you more clients who are looking for solutions in your niche.
Local SEO can also improve your brand’s authenticity. So, invest in it. Optimize for local clients. For instance, if you are selling computers and you are based in Perth, create keywords like best Perth Computers, the best Computers in Perth, and Computer Accessories in Perth. Also, include all contact your information on your site. Things like directions and contact information should be included in the website.
Don’t let your competitors scare you. No business is limited. With proper SEO techniques, you can beat them to submission. You can get those hard to get clients. All you need is to familiarize yourself with the above factors. They affect your SEO ranking. From mobile-friendliness to social signals, you need these tips to propel your site to greater heights.