SEO is more important than ever that has many implications for inbound marketing. In particular, mobile usage continues to rise. At the same time, Google carries on their fight against spam and poor quality links both in local as well as organic results with the Possum filter and Penguin integration. Search engine giant continue to maintain silence on routine updates that affect rankings. So, it’s not just about traffic anymore. SEO and its accompanying algorithm updates are soup-to-nuts measures of user experience.

As many people keeping up with a search engine’s algorithm is like learning a new language. It keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. This infographic would be very useful to that kind of experts.

In 2016, Google has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. This infographic, courtesy of E2M, compiled the major Google algorithm updates from that year into this visual, animated representation.