When it comes to landing sales, you need to consider how your website is designed. Your web page layout is often the determining factor in helping you land sales.
We all know the importance of having a well-designed website. But apart from focusing on the aesthetics of a website, do we ever think about how to optimize our website for maximum profit?
You need to know the right strategies for designing your website in order to land sales.
We’ve done the research and prepared this detailed guide you help you out.
Web Page Layout Strategies for Landing Sales
You need to evaluate your current website. Take a look and see what is missing and what needs to be improved.
Here’s what we suggest:
1. Search Engine Optimization
All of your web pages should be optimized with Search Engine Optimization or SEO. SEO is a method of altering your website’s written text to rank highly in search engines.
This is done by researching keywords that are searched for in search engines and that rank highly among the competition. By incorporating such keywords into your written copy, you increase the chances of ranking higher in search engines—making potential customers more aware of your brand and what it offers.
If you’re looking for help with SEO, we highly recommend this service.
2. Hick’s Law
Hick’s Law is based on a study conducted by two psychologists. They came to the conclusion that the more choices that are available, the longer it takes for an end-user to decide what to select.
So, in other words, do not overstuff your web pages with your products/services. Even if you have a plethora of things to buy, you want to limit your choices at first.
Perhaps on the front page, you can show a limited selection of your best selling products or your latest arrivals. The ultimate goal is to have your visitors choose a product as soon as possible. Presenting them with too many choices may overwhelm them and will increase their time in making a decision.
3. Page Speed
If your page takes a few seconds to load, you will probably lose your audience. You need to make sure your website is loading as fast as possible.
You should check with your web developer that your website has been troubleshooter and will load quickly. You should also make sure that there isn’t an excess of images, videos, and other media that could slow down your website loading.
For example, if the music starts playing as soon as your website loads, it will greatly slow down your website. If you force popups such as for email subscriptions, this can also greatly slow down your website.
4. Negative Space
Negative space refers to empty space on a website. Despite its name, negative space is actually a great thing for a web page.
It makes your content seem less cluttered. If your website is overwhelming for your audience, they may be turned off and leave. In other words, your audience will not become your customers.
You do not have to fill every corner of a web page with content or media. When you do write a huge chunk of content, try to break it up into paragraphs. Write with double-spaced text.
There needs to be a “breathing room” for your audience so that they feel relaxed when browsing through your website.
5. Use Color When You Can
Color is what brings your visitors in and keeps their attention to your website. You should aim to use the right colors to draw your audience into your website.
If your brand has a vibrant personality, you may want to be liberal with the colors that you use. You want to showcase this personality by having bright colors and having a variety of colors.
If your brand has a more serious tone, maybe you should only stick to a few neutral colors. The color scheme is crucial for the aesthetic of your website and it is what can cause your audience to continue navigating through your website – and hopefully, this will lead to sales.
K.I.S.S. stands for “Keep It Simple, Stupid.” This essentially means that you should keep your website as simple as possible. A complex website may satisfy your indulgences, but this is what turns users and potential customers off.
For example, your website should have a quick process on how to purchase a product. Within a few clicks, your customer should be able to add a product to their cart, enter their payment method, enter their shipping and billing credentials, and then check out.
While you may be tempted to request your clients to create an account in order to purchase a product, you want to also offer a “checkout as a guest” option to expedite the shopping process.
You may want to create a demo website and ask users to rate how simple they feel the process of navigating and using your website is.
7. Short Attention Span
You have to go with the assumption that your website visitors have a short attention span.
It is widely believed that you only have a maximum of 8 seconds to grab your audience’s attention. With this assumption, you need to think about how you can grab and keep your audience’s attention as soon as they navigate to one of your web pages.
You want to have bold and large text that succinctly explains what you are doing. You want imagery and other media that can explain what your brand offers.
There should be buttons that easily help your customers navigate and toggle between pages.
You may also want to consider offering free “goodies” to your audience, if appropriate. For example, you can have customers download your free ebook. Or provide them with a discount on your order if you provide an email address.
The underlying principle is that your users should be quick to click on your links and see everything that your website has to offer.
Build Your Website
Now that you know the rules of web page layout, you are ready to build your website and land more sales! Be sure to follow these guidelines and you’ll see your sales and your profit growing rapidly.
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