Do you know the acronyms of DPI/PPI? How do you know about margins and padding? Do you know the difference between fonts and typography? Should you request the image files like JPEG, PNG and GIF from your designer? If you are not sure, read on!
Most popular and design minded companies like Nike, Apple, Starbucks and Herman-Miller have all made a great case as to why businesses should care about design. The above listed and 10 other companies grew 299 percent between 2003 and 2013, according to a report from consulting firm Motiv Strategies. In this report, the S&P 500 grew 75 percent during the same period.
But fulfilling what these companies is hardly simple. No matter what kind of business you have, bringing your product to life is much more involved than sketching it out on the back of a napkin and handing it over to an expert.
Whether it’s your logo, or business card, signage and other marketing materials, it’s important that you are able to communicate what you really want to your lead designer. And like any relationship you cultivate, you need to know how to speak her language.
Check out the infographic below from pagemodo, creator of social marketing, which highlights some useful terms to talking the talk with graphic designers.