Do you need a website? Are you thinking about building it yourself? Perhaps you’ve heard that it’s quite easy to build your own site and you’re hoping to save some money by doing it all yourself. There are benefits to building your own site, but the benefits of hiring a professional are far greater.
It’s ideal to delegate the development of your website to a professional developer, but if you’re not yet convinced, consider these reasons.
1. Professional developers are fast
If you need your website anytime soon, a professional developer will have you up and running fast. For instance, website.design specializes in fast web design that will have you going live sooner than you think.
When you try to build your own website, you won’t necessarily have a quick turnaround time. You’re more likely to run into problems that will send you in circles troubleshooting. For example, say you want to use a simple JQuery script on your website that gives you a dynamic navigation menu. If you don’t specify the correct path to your .js file – say you forget to include a slash – your script won’t work. You could spend hours troubleshooting the issue, not realizing your error.
There are many things that can delay the launch of a DIY website, so if a fast turnaround is important, hire a professional developer.
2. You have better things to do
How do you want to spend the next couple of months? Do you want to work on building your website, or would you rather hand it off to someone else and work on more fun projects? Maybe you’re working on something creative or you’d like to spend time working on your business’ branding? If you’re not a website developer, you probably have something more interesting to do than fiddle around with a DIY web builder for the next two months.
When you delegate building your website to a professional developer, you’ll have far more time to spend doing more important things to build your business and enjoy your personal life.
3. You might need customizations
Most professional websites are customized to some degree, even if it’s only the color scheme and a little bit of the layout. These minor customizations can be accomplished with most DIY web builders. However, if you’re hoping to have a website that matches your brand identity on every level and supports an advanced marketing campaign, you’ll be disappointed with a DIY site.
Most DIY website platforms don’t allow the level of customization needed to fully develop your site to match your brand identity or become a foundation for a marketing campaign. Both of these things are important to consider. Even if you don’t plan on marketing your site right now, you’ll want to plan for the future and begin with a site that is set up for marketing. For instance, if you can’t create landing pages that don’t display your main menu, your PPC ad campaigns will suffer. PPC landing pages work best when visitors aren’t given the opportunity to wander away from the page.
Customizations usually require coding knowledge, and that’s why you’ll want to hire a professional to do the job. Even if you can copy and paste snippets of code, that’s not enough to customize your site. It takes a lot to learn enough code to truly customize a website.
4. A professional developer will get you results
What is your ultimate goal? If you want sales, email signups, or other types of conversions, a professional developer will create your website to support your goals. For instance, they’ll know exactly where to place your email sign up form along with what questions to ask subscribers. If they’re part of a marketing agency, they can also help you create an effective lead magnet to capture more downloads.
When you don’t have a professional developer building your site, it’s harder to lay the proper foundation to generate the results you’re after. Doing so requires experience and expertise.
A truly professional website isn’t a DIY job
Now you know some of the reasons you’re better off hiring a professional website developer to build your site. A professional website with a decent amount of customization just isn’t a DIY job. To get a stellar design that matches your brand and supports your marketing efforts, delegate the task to a professional developer. You’ll be glad you hired out the job.
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